Both companies are based in Mountain View, Calif. The acquisition is subject to regulatory approval, but the companies said they hoped to close the deal by the end of the year. “We were much better served by having Mint and its leadership as part of Intuit instead of trying to build it separately,” said Dan Maurer, senior vice president of Intuit’s consumer group. To date, has taken more than $31 million in venture backing, from investment firms like Shasta Ventures, First Round Capital, Benchmark Capital and the angel investor Ron Conway.Īlthough and Quicken Online are rival services, the companies say they will continue to operate the two sites independently, and incorporate some of Mint’s features into Intuit’s services.

“As Mint’s product grew in popularity, it became clear it wasn’t a question of if Intuit would acquire them anymore, but one of when and how much,” said Jeff Clavier, founder of SoftTech VC, an early-stage investment company that backed Mint. The company says it has 1.5 million users tracking nearly $50 billion in assets and $200 billion in transactions. Mint, which unveiled its free online services in September 2007, quickly became popular as more people turned to the Web to create budgets and manage their finances. “Consumer awareness isn’t huge but it’s increasing,” Ms. It is a clear indication that online personal-finance sites are starting to have an impact, said Stessa Cohen, research analyst at Garter Research.

In June, Microsoft discontinued sales of its boxed finance software, Microsoft Money Plus, but consumers can still find many similar functions on Microsoft’s MSN Money Web site.

“These sites appeal to the iPhone audience.” Younger, Web-savvy users “aren’t likely to sit down nightly and enter in a bunch of financial information online,” he said. “Quicken seems like something your dad uses,” Mr.

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